Mini Lift versus "Full Facelift"

Mini facelifts, and "branded" facelifts (facelifts given the name of their surgeon, or names like "quick lift") have received a lot of attention lately. This is because while there is a huge demand for facial rejuvenation, many potential patients fear long, costly procedures as well as being under anesthesia. One thing branded facelifts may do is help doctors to address these concerns by putting a "friendly face" on the procedure. (This is generally acceptable as long as patients are made aware of any risks- and that a mini lift or branded lift is still surgery!)


While many surgeons have branded their own facelifts, others don't believe in "branded" facelifts stating that "a facelift is a facelift."


I tend to disagree with this, as evidenced by our own "signature mini lift" that we do here at La Jolla Center for Facial Plastic Surgery in San Diego. A proper facelift will always employ some basic principles, regardless of the name or the surgeon-but it is still an expression of the surgeon's esthetic judgement, skill, and experience. Surgical technique and outcome can be quite different in different offices. For example, after performing over 1000 facelifts my own outlook and approach are much different than after my first facelift, or first 50 facelifts.


That said, an experienced surgeon who brands his own "mini" facelift should do so for reasons beyond just marketing a catchy name. The branded procedure should represent something different than a "standard facelift" in that physician's private practice-or be performed in some fundamentally unique way as opposed to other physicians who performs facelifts. A good question to ask the surgeon is: "What is different about this lift from a typical facelift that you or some other surgeon may do?"


Finally, potential patients should not forget that the most important factor in the outcome of any facelift procedure is the quality of the plastic surgeon performing the procedure-not the name of the particular lift.